Whether you use LinkedIn or not I am going to share with you just 3 Reasons Why Bloggers should use LinkedIn. I have to admit that when I signed up for LinkedIn I didn’t know what I was doing and just let my blog posts publish to it. I remember telling someone that I was better to just spam my posts onto my account than not use it at all. Whilst I do not recommend just spamming your blog posts on to LinkedIn, with over 433 million users worldwide, bloggers would be foolish to ignore this platform completely.
So why do I think that bloggers should use LinkedIn?
- Exposure. This is yet another avenue for you to share and be shared on. Plus it is not as saturated with bloggers as some of the other platforms. You can add parts of an article with a read more link to entice visitors to your blog. LinkedIn uses hashtags which will help to connect to new audiences. Ideally you should join groups and engage to get noticed: in these you can find advice and support, as well as more readers. Or offer it yourself!
- Connections. LinkedIn is the business go to social-networking site, which allows you to not only connect your content to new audiences, but to display your capabilities as a professional. Not only showcasing your work itself but demonstrating your commitment and skills, allowing people who may wish to work with influencers like yourself to find you – and judge for themselves. You can treat the whole of LinkedIn like an online CV – connecting with brands and individuals that you have previously worked with. As well as engaging on other brand’s content who you may wish to work with in the future (or generally to gain more exposure so that others also engaging with the brand will notice you). Plus why not see who your connections are connected to – are there people who could be beneficial to you, or you to them?
- Fresh Content. I am not suggesting you go on LinkedIn and steal other people’s ideas but it is a good place to be inspired for future blog posts. Even if you just read the headlines of people’s posts, or see from the comments what kind of questions people want answering.
My LinkedIn if you would like to Connect.