Keeping Children Moving This Summer with Finding Dory
Children need 60 minutes of moderate to intense physical activity each day. If you find it hard to keep your kids moving over the summer holidays then you are not alone, with 61% of parents saying that they struggle for ideas*: With three quarters of children aged 5 to 11 (73%) want to do more physical activity, and 56% of children miss taking part in school PE lessons over the summer.* Physical activity helps children build social skills, boost self-confidence, improve bone and heart health and maintain a healthy weight,** yet just 21% of boys and 16% of girls currently meet the national recommended level of activity of 60 minutes each day***
This summer Disney, Change4Life and the Amateur Swimming Association (ASA) are encouraging kids to ‘Just Keep Moving’ as they launch nationwide interactive family swim sessions and a brand new 10 Minute Shake Up campaign – all inspired by the new Disney·Pixar blockbuster, Finding Dory.
About Finding Dory the Film
It has been 13 years since Finding Nemo but it has been worth the wait. Finding Dory film is bound to be a hit with families as it set a box office record for an animated film when it opened in the United States in June. Without giving too much away I thought that it was very well done – both as a stand-alone movie, but definitely as a sequel with very clever nods to the original. Suitable for so many ages as it works on so many levels – it is both funny and emotional (I cried several times!) With favourite characters you already know and love, as well as the introduction of some new ones. Do stay until after the credits as there is an animation afterwards.
Finding Dory inspired Family Swim Sessions
Finding Dory inspired Family Swim Sessions will provide an hour of in-water storytelling for the whole family, teaching children key swimming skills as they are taken on a journey with Dory and friends, led by trained instructors. They are ASA approved and will run at hundreds of pools across the UK, between the 22nd July and September 4th 2016. The swim sessions are only available via booking. What a lovely tie-in with the Finding Nemo and Finding Dory films – with the famous lines, Just Keep Swimming, Just Keep Swimming – and there’s also a bit in the film that I think shows that even sealife need to practice getting good at some swimming moves.
Swimming was said to be one of their favourite way to keep physically active during the summer holidays by over half the children (55%) in the research*. 39% of 5 to 11 year olds also said that they would want to go swimming more often if they could go with family members.* We are really excited to try out these sessions as my children absolutely love swimming – and actually it is how we spent most of our summer last year. We live in an area which is prone to flooding so I felt it really important to get them confident in the water from a young age. I am lucky that their lessons continue throughout the summer. I feel it is a great way to keep the boys active and they have been motivated to #justkeepswimming by fun features at pools – such as waterslides, lazy rivers and wave machines. We have actually been known to drive really quite far just to try out a new pool (the furthest being the Tikibad at Duinrell in Holland).
Change4Life 10 Minute Shake Ups with Finding Dory
Time can be a big problem but the 60 minutes do not have to be done all at once and can be broken down into fun 10 minutes bursts. This summer sees the 3rd year of The Change4Life 10 Minute Shake Ups with Disney – with even more interactive Shake Ups than last year; including those inspired by the new Disney Pixar film Finding Dory. You can search Change4Life online for Disney and Finding Dory inspired 10 Minute Shake Ups.
More about the Just Keep Moving Campaign
British diving champion Tom Daley, alongside double Olympic Gold medal-winning swimmer and mum Becky Adlington are also supporting the campaign. Tom is starring in a series of short films, which show that even serious athletes can take time for 10 minutes of fun, whilst Becky is sharing her top tips to encourage kids to have fun and get active this summer in and out of the pool.
About Disney’s Healthy Living Commitment
In 2006, The Walt Disney Company made a global commitment to support parents and create healthier families by using its stories and characters to make healthy living simple and fun. Since 2006, Disney has been looking at the different ways it can support families to live more healthily. This includes introducing robust nutritional guidelines for food and drinks as well as their advertising, offering content that positively focuses on healthier lifestyles such as Disney Channel’s First Class Chefs and Aim High, and inspiring activity and healthier eating through programmes such as Change4Life ’10 Minute Shake Up’ and Disney’s #HealthilyEverAfter marketing campaign.
* based on a Censuswide survey on attitudes to physical activity, commissioned by Disney, Change4Life and the Amateur Swimming Association (ASA) of 1,008 children ages 5-11 and parents of children aged 5-11 in England, June 2016.
**Anna Chalkey, Karen Milton and Charlie Foster (2015) Change4Life evidence review
***Health Survey for England 2012. http://www.hscic.gov.uk/catalogue/PUB13218/HSE2012-Ch3-Phys-act-child.pdf Last accessed June 2016.
Myself and my family were invited to an advanced screening of Finding Dory. Opinions are honest and my own.